Objectified: A Film about Manufactured Objects

Have you peeped this documentary?
It's called Objectified, and it's by Gary Huswit, who also brought us Helvetica.
"Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis."
It's not just about fancy chairs and record players, although it does feature them.
It's about environments, industrial engineering, consumerism, capitalism, identity, production, design, creativity, sustainability, and much more.

It features Paola Antonelli (Museum of Modern Art, New York), Chris Bangle (BMW Group, Munich), Ronan & Erwan Bouroullec (Paris), Andrew Blauvelt (Walker Art Center, Minneapolis), Tim Brown (IDEO), Anthony Dunne (London), Dan Formosa (Smart Design), Naoto Fukasawa (Tokyo), Jonathan Ive (Apple, California), Hella Jongerius (Rotterdam), David Kelley (IDEO), Bill Moggridge (IDEO), Marc Newson (London/Paris), Fiona Raby (London), Dieter Rams (Kronberg, Germany), Karim Rashid (New York), Alice Rawsthorn (International Herald Tribune), Davin Stowell (Smart Design), Jane Fulton Suri (IDEO), and Rob Walker (New York Times Magazine).

[where: Sustainable, St. Paul, Minneapolis, Twin Cities, Minnesota]

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